When in Mysore, we friends used to play videos of old indian ads repeatedly. Over and over again. Until we get tired and sick of it. the process used to be repeated after a few days. That's when i realized that the ads that i saw and listened to when growing up, were kind of special.
Those tunes, to this day, are memorable, and are still in use. With some electric guitars thrown in. I wish some of them could be aired even today, you know, just for the sheer fun of it.
The ads for TITAN, AMUL, Bajaj, Dhara, Sundrop. My favorite is the Bajaj ad. The jingle, the video co-ordinates each other pretty well. Even the recent ads of Bajaj carried the same tune with stylish music, of course.
Some of them were funny. Nevertheless, they were nice.