Fairness is one quality that surpasses all others. With respect to the selection of heroines, brides, bridegrooms.... The list is not long, but isn't that sufficient? When a baby is born, it is approved, only when it is fair.
We are so bent upon it. A person is termed beautiful, only if she/he is fair. I've spent so much time and energy convincing my mother that fairness is not everything. I must say, i've succeeded, to a considerable extent.
We belong to the tropics, which calls for high amounts of melanin to be present, simply to withstand the kind of heat that occurs in this region. Indians' are generally of wheat-coloured complexion. I am on the darker side. I don't have any qualms about it. There's no sound reason behind me having it, either. A multitude of creams flood the market, which makes the skin fairer, within a stipulated amount of time. While, the consumers seem to be asking for more. No wonder, we've fair creams being used by the men as well.
Talking about our dear 'icons', all of them are fair. If not totally fair, they are definately not on the darker side. Moreover, we follow their habits, thinking that one of us can make it to the big screen one day. When we think about this, it is very foolish, silly.... But haven't many advertisements been created with the above as their brilliant idea.
'This young dark woman(who is generally dressed in dark colours, ill-fitting if necessary) is walking past some shop, and she sights this product which aims at her being fair. Later we are shown that she is fair and beautiful(her face is made-up, and she is wearing a pink gown). A director walks by her. Upon noticing her qualities, she is inducted into the cinema. The next slide shows her making news as a successful star(?)'
While, we talk about being broad-minded and all that.