Sunday, July 23, 2006

After having been at home for the first time on a normal sunday....from morning since 18 months....has set me on a leisure pace. Thus....the extra time in front of the computer.....trying to make sense of out of things otherwise...considered a distraction.

Noticing that the advertising arena has witnessed a huge makeover. With the crowd at college talking journalism.......mass communication........creating documentaries....catching opinions......screening them.......it is not shocking that it is so. These students are those who have a ball at college.....where their day ends at 1:30 in the afternoon........who watch movies......and who always have free hours. While we spend......the day with absolutely no spare time.

Advertisements are usually considered petty hindrances. Some of them are okay...scoring high on the models........babies in nappies........small and big stars.......animals.....

Cute kids in rolicking in mud...... attending classes with demure looks..... promoting ice-cream...chocolates......stationary........of late detergents. Innocent....impishly grinning.....trying to impress others.... looks nice et al. Anyhow.......most of us do like kids.

Speaking about stars acting in these commercial breaks.......earn huge amounts......irrespective of whether they are worth it or not. Most of it is plain rot....especially the one by Preity Zinta......where she rides into college in a flamboyant pink coloured Scooty-PEp + ...dressed in pink attire...and she is 'ragged' by people for loving pink. How could a 'lecturer' (the actor).....be clad in capris?? And the last statement being....'Don't ever fight over pink'......The promoted object and the the subject of that particular ad never made sense.

Lately.....the jingles also seem to be soothing to the ears, apart from the lifted-from-movie ones. I have seen myself......mumbling the words...or humming the tune...to the astonishment of those who surround me. Media......with it's industry....on a mission to grow rapidly.... like the water hyacinths in a stagnant lake....needs more professionals' to fill it's ever increasing requirement.

No wonder....college seems to be overflowing with an overwhelming number of people in the faculty of arts and commerce.....with us....science students pushed into nothingness.


3 comments:

Shiv said...

I usually don't like advertisements just bcoz of some star studs/babes are there.But what appeals me is the creativity in the ad.

For ex, those master card 'priceless' series, is so simple but conveys the message.

And good you mentioned about jingles..few of them struck to our mind for years...

'Dhoodh dhoodh dhoodh...dhoodha hai wonderful'

'Kuch swaaad hi zindaagi mein..'

You remember these jingles & related ads?

mouna said...

yes shiv....those are very good....the amul ads....even some of the corporate ads seem nice...but some of them are superbly funny......

Suhas said...

why are cigarette ads set under the backdrop of mountains, waterfalls and fresh grass sprinkled with morning dew, when cigarettes are supposed to indicate smoke, choking, and a not-so-fresh feeling ? when somethin is advertised as 'new and improved', what does it suggest; how can somethin be both new and improved ? "100% pure" implies 100% pure what ?? its nothin but the 'rhetoric od advertising'
but yeah there are some ads worth watching - especially the 'hutch' ads, and the pepsi-coke wars are fun as well !!