People here who can afford it opt for organic food. From fruits to meat. Obviously they are priced higher when compared to the 'normal' produce. I have also seen organic toiletries here. I think we also have them in India, in boutique stores in malls and other high-end chains.
This said, i know people, or rather knew people who used organic shower gels and shampoos, but there was nothing organic in their diet. A little strange, i would say.